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Who put the Hurst in Olds?

As some of you know (and even less of you care), I recently purchased an old car. To most it’s just that; a 44-year old Oldsmobile. However, to me and hopefully many others, it is much more than that.

I feel the need to explain what makes this thing such a rarity….

Take yourself back to 1968 if you’re old enough. The muscle car craze was wide open, started by most agreements, John Delorean and his 1964 vision of the Pontiac GTO. I tend to agree, however there were some damn fine hotrods coming out of Detroit prior to that. By 1968 everyone had a performance car or line in their stable domestically. Oldsmobile was no different, they released the 442 shortly after the GTO hit the streets.

Most of these cars were equipped with Hurst performance gear, mostly shifters but other stuff too. George Hurst, was obviously a muscle car fan and every year he had a car built specially for him. They ranged by brand, but by far he preferred the Olds 442. Not just for the “Rocket” V8s under the hood; Olds added handling and some class to the 442….they were considered “Executive Hot Rods”. In 1968 Jack “Doc” Watson took the base 442 (a new body style that year) and added every performance goodie that GM had on the shelf. The first “4” in 442 stood for 400 ci engine (after 1965). Doc, wasn’t satisfied with that, he stuffed the all new Oldsmobile Rocket 455 in George’s car. Also, built up that 455 with the hottest parts in the Olds stable; hot cam, distributor,W-31 carb, forged crank, W-30 heads and Ram Air, and on and on.

The result was probably the most “badass” 442 ever to roll off the line. Soon after George received his car, a friend, John Demmer wanted his own “Hurst/Oldsmobile”, and then Demmer’s son. Doc knew he had a hit on his hands, however GM edict of the day said that these cars could not have engines larger than 400 ci. A problem? Not for long. Olds sent the specially painted Toronado Peruvian Silver 442s to Demmer Engineering, they stuffed Doc Watson’s fire-breathing 455 under the hood, added special black accents and interior trim, as well as Corvette four-piston disc brakes. To top it off the Hurst Dual Gate shifter was added to control the beefed-up TH400 tranny. And that folks, is how the Hurst/Olds was born.

They had only a few months to build the cars and managed to get 515 done before the line had to retool for the 1969 model year. To put that in perspective – days after the announcement of the H/O being offered, Olds had orders for over 5,000. At the time there were over 3,000 Oldsmobile dealers (so only one dealer in six even got a Hurst/Olds to sell). Finally, in 1968 Olds made about 37,000 442s. The 1968 Hurst/Olds was rare beyond belief from day one. Today, the Hurst/Olds club estimates there are only 140 of them left.

After 1969, the Hurst/Olds brand was more a graphics package as the government and insurance companies lowered the boom on performance cars rolling out of Detroit. The 1968 was the first and the most powerful, made to go straight from your dealer to the track…and mine did. I own #511 of 515. It was raced through Humphrey Olds/Cadillac in Rockford, Ill for three years, then spent many years in the family of factory race car driver Wayne Garnhardt.

She now resides at a shop nearby where the body has been taken off the frame to finish the restoration started by the gentleman I bought the car from….Vinny B. in NYC.  We are wrapping up all the mechanicals and putting the body back on the frame so I can redo the interior this winter. It will be a driver for a few years, eventually getting a full re-spray. Even then, she won’t be a trailer queen…these cars were built to be driven. If I break something…I’ll fix it.

There ya go…that’s why I’m so obsessed with this car. I promise to post pics in a few weeks once she’s back home…

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Back in the fold…again

I was asked about my blog last night and couldn’t even believe someone had found it. It’s been a while since I “needed” to blog about anything, as the new job doesn’t require any type of social media content…at least not yet.

So, what the hell do I have to say today? I did go into a small rage last night while flipping my new mattress. See, I had rotator cuff surgery five months ago and I’m still a little tender and a lot weak!  Prior, I would have flipped the king size in less than 30 seconds….last night took some skill, strategy and about 73 four-letter words.  I hate being anything less than 100% and right now I’m physically rolling around 40, on a good day.

After the rant, and convining my dog that I wasn’t mad at him (he’s a sensitive little guy) I calmed down and plugged myself back into the pre-season Bengals/Colts game. Not a lot to cheer for, but hey, it’s pre-season. It’s been a crappy year with two surgeries (legs and shoulders). Heck, add knees and toes and I believe I have a song on my hands. I’ll bounce back, just not as high or fast as I’d like.


B2B Woes…

I’m speaking at a local event this week and it has forced me to research my chosen topic, even though I have spent the last 20 years in the industry. B2B marketing is a special animal and anyone that has engaged in it will tell you it’s a much more difficult and complex type of marketing than the more traditional B2C.

I belong to gr0ups and associations that tailor to marketers, but we B2B folks seem to be the ones swept into the corner…that is until we’re needed to land a multi-billion dollar sale! See, B2B marketers typically work with larger product scopes or even project-based sales. These types of sales can take months or years to complete (In that time a consumer product could run its entire life-cycle!) and demand that we “cater” to a variety of targets and decision makers. My contention is that B2B marketers don’t sell a prospect but rather entice those prospects to “commit” to a channel partner or particular rep. Our job as B2B marketers is to position ourselves as the spouse and not this week’s date!

I’m amazed at all the research around B2B that simply reinforces the fact that it is more challenging, without any roadmaps drawn for success. I’ll focus this week on both I think; we need to understand the differences between the two, but we also need to concoct some recipes for achievement!


The Great Re-Depression

I was listening to the radio and heard mention that the recent recession ended in 2009. This is the typical sugar-coated White House version of reality, but it really ticked me off!  I’ll believe the recession is over when unemployment is under 5%, GDP exceeds debt and my house is worth more than it was in early 2006!!  I’m thinkin’ that’s probably 4-5 years away at best!

If you look at it from the typical American’s viewpoint, you can’t help notice that this will be a 10-year minimum crisis. Most middle-class citizens are heavily invested in their homes, and many of us made the mistake of treating them like living, breathing 401ks…investing most of our earnings into the home we live in and banking on the year-over-year returns.

This all got me thinking, and got me pissed at the same time. I’ve been looking for inspiration for a new book and I think I’ve got it. My contention is that the recession is not over, it didn’t start in 2006 and in fact America has been in steady (sometimes steep) decline since JFK was shot on Dealey Plaza. Think about it…we were crowned the world’s super power in 1945-6. Our economy blasted off and remained the global leader until the early 60s. Since then we’ve:

  • Fought and lost the most unpopular war in the last 1000 years
  • Eroded our manufacturing base starting with the Automobile and continuing with the Steel, Consumer Goods and Technology industries.
  • Let our nation’s  infrastructure (once the envy of the world) go to shit. Take a look around at our bridges, roads, power plants, etc. – it’s downright scary!
  • Enacted so many social entitlement programs that we’ve become a nation of takers. Nearly 50% of Americans are on some government assistance program. If you’re bad at math, that means those of us who are not, are supporting ourselves and the at least one other citizen.
  • Finally, we’ve become such politically-correct pussies that when we do notice all the above our first notion isn’t to raise holy Hell until the problem is fixed…no, we concern ourselves with which special-interest group will be offended by our frank words, and how we will protect ourselves in what has become a litigious America.

Yes, I’m pissed and you should be too! When will I start writing?  About 20 minutes ago!


Back in the Fold

OK, it’s been a while since we visited each other here. My excuse – well, I’ve been traveling the world promoting solar power and all its virtues!  My new “day” job has me hopping all over the country and SE Asia and we’re doing some wonderful things.

Now, my background for those who don’t know me personally (and what a shame if you don’t!) is not only marketing, but electronics technology also. Most notably, working within the photovoltaic industry. “Photo – Vol – what” ? I hear you say? It’s not as geeky as it sounds. Photo = light, like what comes from the sun. Voltaic = Volts or electricity. So, sun-generated electricity…see, that wasn’t so hard. We’ve been bringing clean power to villages in Malaysia and some Government installations around the globe. Much more to do and many more places for me to see; but I promise to keep you in the loop!

Anyway, that along with my new book collaboration – The Good Book of Business, has been keeping me quite busy.  I’ll be writing more about the GBOB as the weeks progress and we get closer to publishing the book (very soon, I promise!). OK, out for now…the sun’s shining somewhere!


If it Weren’t for Bad Luck…

 

Have I ever told you the story about my uncle Erving? You know – the one who won the NY lottery back in 1986 only to get hit by a taxi on the way to cash in his winning ticket. Uncle Erving survived but the ticket was dislodged from him during the impact and never located; he died penniless and angry just a few years later.

Or the one about my cousin Derek, when under severe marital stress committed adultery (the only time in his life, mind you) only to contract a severe case of syphilis, lose his mind and spend the rest of his days locked in a state asylum?

Seems my family has a history of falling victim to incredible circumstances. Like my great aunt Heather, who fell for a circus entertainer when she was just 17 years old and ran off from home during the Great Depression. A year after her leaving, Philo her high-school sweetheart, invents the television and becomes rich beyond his wildest dreams. Great Aunt Heather? She was stuck with a hairy strongman until their untimely deaths during a freak train derailment in northern Idaho.

No, my family has not been on the fast-track to fortune or success and has certainly seen its share of heartache and disappointment. I’m not sure about my future, but I can tell you I will be staying in today, avoiding women, the circus and any temptation to hit it rich on a Mega Millions ticket. Oh yeah, did I also mention it is April 1st!  Happy April Fools  🙂


A Resolute 2011

 

“Admirably purposeful, determined and unwavering”, that’s how the New Oxford dictionary defines the word “resolute”, the base of “resolution”.  Determined and unwavering is not how I would describe most of my resolutions! Only one I can think of have I actually held true, and not even 100% there. Two years ago I decided that drinking three Venti Starbuck’s coffees every day might be contributing to my overall anxiety, sleeplessness and need to whiten my teeth every other week. I can confidently say that after two years of almost no coffee, I don’t have to whiten my teeth as much.

Here we are (I say “we” to fashion some sort of community here) on the second day of the new year and I’m thinking about resolutions past, present and future. With the one exception, all past decrees have come and gone without much notice or purpose. So, what will this year bring?

I found myself thinking about this year’s promise at 2 am today…kinda strange but true. I had not thought about a resolution for 2011 leading up to January 1st, but for some weird reason I began to in the wee hours of day two. What can I do differently that will positively change my life? Should it be work-related, financial, relationship or health-based? No, none of those struck a chord with me. Hummm…dilemma, dilemma.  What can I realistically accomplish that I really should change?

One word, “Music”. “What”? I hear you ask? “Music”, not listening to, or downloading more but playing. See, I’m a musician at heart, though I barely have made a peep in years. At 2 am I got to thinking about my father who passed over a year ago, and remembering then that I had thoughts of blowing the dust off of the drums in the basement. Why? Because of all the talents he possessed and achievements (athlete, veteran, artist, computer pioneer), he would have always described himself a “musician”; and that love of music passed on to me. I never considered myself talented, especially compared to dad, who could play any instrument known to mankind (and had them all in his house to prove it!) but I did enjoy it.  

So here, day two I’m setting off to the basement (after 12 noon of course) and sitting down behind the kit to make some noise.  I’m sure it will annoy and anger some of me neighbors, but hey – I’ll need a resolution for 2012!