Category Archives: Uncategorized

Things You Should Know About Introverts

Never have I seen this explained better!!

Playfully Tacky

From MeetTheIntroverts.com From MeetTheIntroverts.com 1) We need to recharge alone.
This right here is the cusp of the entire introvert v. extrovert debate (if there is one, anyway) – Introverts need to be alone to recharge. We tend to get completely worn out by socializing. This is basically what it means to be an introvert.

2) We don’t hate being around people, but we probably hate crowds.
I love being with people, but if you drop me into a large crowd I instantly feel like I’m alone and invisible. I try to avoid situations where I feel that way, so I may decline your open invitation to some random event. It doesn’t mean I don’t like to be around you, it just means I like to have more control over my surroundings.

3) We don’t mind silence.
I can sit beside you in silence and not think we are having a bad…

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Oklahoma is OK…Alabama too!

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Wow, I looked at the sports reports this morning and one ESPN writer asked “What now for Alabama”?  Really? I mean, I’m a Big Ten homer but even so, I have to say that Alabama will be just fine…three championships in four years is incredible!  This year they get beat by a very good Auburn team; even then it takes a last second play. Last night they lost to another good team.

In this year’s Sugar Bowl Oklahoma was a 17 point dog, Mark May predicted a 48-10 blowout by the Crimson Tide and no one outside of Norman gave them a fighting chance. So, how did this happen?  Is the Earth spinning the wrong direction? Is the sky falling? No. The last time I looked, every FBS team fields scholarship athletes on both sides of the ball…the best 18-22 year old players from all across this land! Last night the Sooners were the best team on the field; they fought harder and the play-calling was near genius.

I don’t know about you, but I’m a little tired of ESPN, CBS, and the other network pundits continually talking about one conference vs. another for sports dominance, or deeming a program a failure after a loss or two.  I’m a football fan and can appreciate talent no matter if they wear the Maize and Blue, Crimson and White or Scarlet and Gray. I love the game and enjoy watching these athletes perform at a level I could only dream of.  No matter what trends or statistics the media focuses on, these kids come to compete – and anything can happen on the field. That’s why they play the game and why I’ll keep watching college football!


It’s not Christmas until I hear Linus…

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Maybe it’s because I felt like Charlie Brown when I was a kid, unpopular and doomed for failure at every turn, but I have always considered “Peanuts” my favorite comic strip. I felt a kinship to Charlie Brown in all of his escapades….from kicking a football to having an empty mailbox on Valentine’s Day.  Move forward 40 or so years and I still smile when I see Snoopy, Lucy or any of the gang on a greeting card or even in Met Life commercial. So, it’s no wonder what my very favorite holiday special is – A Charlie Brown Christmas!

I watched last night, just like virtually every Christmas season for the past 45 years. The special was Charles M. Schultz’s first and most primitive animated project, but in my book the best of them all (sorry Rudolph and Frosty!). The essence is of Charlie Brown’s disdain for the commercialization of Christmas, a theme as salient today as it was in 1965 when it aired for the first time. I’m not overly religious, but I get a lump in my throat when Linus takes to the stage during the kid’s chaotic play rehearsal to explain to Charlie Brown, the true meaning of Christmas.

Today, I’m sure the political correctness police would shutter at Linus’ dissertation, but the years have given the Peanuts gang a reprieve; and I for one am very grateful!


Way to Stuffed for the Black Friday Fight!

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I’ve been watching closely the battleground for the Black Friday shoppers this year and as in years past, the tactics blend into the days before and weeks after the Friday after Thanksgiving. This year we saw the inception of “Gray” Thursday (when I was a kid we called it Thanksgiving Day). Wal-Mart seemed particularly savvy with the timing of the deals starting that evening and breaking them into segments for the following Black Friday. Some doors opened at Midnight, but deals were offered at 6am, 8am and 10 am based on the product family.

This is a pretty cool move by Wal-mart, because the items I seemed to gravitate towards were being offered at their lowest prices later in the day. Do they have a bead on the American male shopper? Maybe so. I’m sure a great deal of data was behind the deal timing, and no one has more shopper data than Wal-Mart. They must have deciphered the fact that I was so full of turkey and mashed potatoes that there was no way I’m getting in line at midnight, or 6 am for that matter.  Getting to the store at 10am for certain deals almost got me off the couch!

Still this year I did most of my shopping online…long before today’s Cyber Monday; I received emails from the places I most shop online at, offering deals long before today. but I will still be lurking on the Internet today to see what deals might be out there. If they’re smart, we’ll see treadmills and gym memberships go on sale today!


Sure Signs that the Apocalypse is upon Us

Well I got the news last week and it wasn’t good…Hostess, the bakers of such iconic treats like, Twinkies, Ho-Hos, Ding-Dongs, Fruit Pies, etc. is gone for good. The management blamed the unions, the unions blamed the management and the approximately 18,000 employees are out jobs just a week before Thanksgiving.

I know from running businesses that’s it’s tough, but in today’s economy it becomes almost impossible to maintain a company without compromises on both sides…which were not evident in this case.

Some savvy company, or group of companies will certainly gobble up (shameless TG reference, sorry) one or more of the brands. But I can’t help thinking this is just the beginning of a long line of once iconic brands going by the wasteside. If Hostess, a brand that rang strongest through the Great Depression and was a staple for me, my parents and their parents can disappear; who’s next?

I know the Mayan calendar says the world is ending on December 22 of this year; I don’t know how much stock I put in that, but just to be safe, I’m not starting my Christmas shopping until the 23rd!!


Stop the Fighting….

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I hear it all the time and I too was taught the same  tactics in marketing school. We need to “fight” for the customer’s attention, fight for market share, fight to get our message out….blah, blah, blah.

I can tell you from the other (consumer) side of the table, I know when someone is “fighting” for my attention. It reaks of desparation and poor execution. I don’t need you to fight for my attention….I need a partner that understands my business, my situation, my budget and my boss!

Few marketers really take time to understand their customers and prospects. How do I know this? Because I’m a customer too. Just because I’m in marketing doesn’t mean I don’t purchase…in fact I probably purchase more marketing services than the ordinary worker!

However, I’m innundated by phone, email, LinkedIn, FB, etc. by marketers trying to drive their products down my throat. Hey you!  Take time to ask me about my research needs before trying to sell me a database that exceeds my total annual budget. Look at my business model before trying to sell a B2B marketer consumer leads. Ask questions, discover what I do and what I need.

I’m sorry, but 99% of your emails and messages are ignored…why?  Because they are not about me…they’re about you. Switch that around and I might actually talk to you!!


Trade Show Time…Again!

Here we go again – ready to hit the road for another trade show; probably my last major one of the year. As always, we will get to the convention center thinking that we have crossed all our “T’s” and dotted every “I”, but alas something will go wrong…it always does!

I love the atmosphere at the shows, the over-the-top booths, sideshows and bustling sales people eager to make a mark. There is so much energy, hype, marketing power, etc. Being a marketing geek, I feel I’m in my element.  However, the planning, the preparation, the standing up for 10-12 hours at a time and the travel all take a toll on me. Even more so lately.

I’m heading down Sunday for Orlando and Solar Power International 2012 (booth 3586 if you’re in the neighborhood), and I can assure you that while in the midst of the frenzy, while dining late with co-workers and customers and especially when we’ve torn down and are basking in the achievements of the week…I’ll feel fine!


Who put the Hurst in Olds?

As some of you know (and even less of you care), I recently purchased an old car. To most it’s just that; a 44-year old Oldsmobile. However, to me and hopefully many others, it is much more than that.

I feel the need to explain what makes this thing such a rarity….

Take yourself back to 1968 if you’re old enough. The muscle car craze was wide open, started by most agreements, John Delorean and his 1964 vision of the Pontiac GTO. I tend to agree, however there were some damn fine hotrods coming out of Detroit prior to that. By 1968 everyone had a performance car or line in their stable domestically. Oldsmobile was no different, they released the 442 shortly after the GTO hit the streets.

Most of these cars were equipped with Hurst performance gear, mostly shifters but other stuff too. George Hurst, was obviously a muscle car fan and every year he had a car built specially for him. They ranged by brand, but by far he preferred the Olds 442. Not just for the “Rocket” V8s under the hood; Olds added handling and some class to the 442….they were considered “Executive Hot Rods”. In 1968 Jack “Doc” Watson took the base 442 (a new body style that year) and added every performance goodie that GM had on the shelf. The first “4” in 442 stood for 400 ci engine (after 1965). Doc, wasn’t satisfied with that, he stuffed the all new Oldsmobile Rocket 455 in George’s car. Also, built up that 455 with the hottest parts in the Olds stable; hot cam, distributor,W-31 carb, forged crank, W-30 heads and Ram Air, and on and on.

The result was probably the most “badass” 442 ever to roll off the line. Soon after George received his car, a friend, John Demmer wanted his own “Hurst/Oldsmobile”, and then Demmer’s son. Doc knew he had a hit on his hands, however GM edict of the day said that these cars could not have engines larger than 400 ci. A problem? Not for long. Olds sent the specially painted Toronado Peruvian Silver 442s to Demmer Engineering, they stuffed Doc Watson’s fire-breathing 455 under the hood, added special black accents and interior trim, as well as Corvette four-piston disc brakes. To top it off the Hurst Dual Gate shifter was added to control the beefed-up TH400 tranny. And that folks, is how the Hurst/Olds was born.

They had only a few months to build the cars and managed to get 515 done before the line had to retool for the 1969 model year. To put that in perspective – days after the announcement of the H/O being offered, Olds had orders for over 5,000. At the time there were over 3,000 Oldsmobile dealers (so only one dealer in six even got a Hurst/Olds to sell). Finally, in 1968 Olds made about 37,000 442s. The 1968 Hurst/Olds was rare beyond belief from day one. Today, the Hurst/Olds club estimates there are only 140 of them left.

After 1969, the Hurst/Olds brand was more a graphics package as the government and insurance companies lowered the boom on performance cars rolling out of Detroit. The 1968 was the first and the most powerful, made to go straight from your dealer to the track…and mine did. I own #511 of 515. It was raced through Humphrey Olds/Cadillac in Rockford, Ill for three years, then spent many years in the family of factory race car driver Wayne Garnhardt.

She now resides at a shop nearby where the body has been taken off the frame to finish the restoration started by the gentleman I bought the car from….Vinny B. in NYC.  We are wrapping up all the mechanicals and putting the body back on the frame so I can redo the interior this winter. It will be a driver for a few years, eventually getting a full re-spray. Even then, she won’t be a trailer queen…these cars were built to be driven. If I break something…I’ll fix it.

There ya go…that’s why I’m so obsessed with this car. I promise to post pics in a few weeks once she’s back home…


Back in the fold…again

I was asked about my blog last night and couldn’t even believe someone had found it. It’s been a while since I “needed” to blog about anything, as the new job doesn’t require any type of social media content…at least not yet.

So, what the hell do I have to say today? I did go into a small rage last night while flipping my new mattress. See, I had rotator cuff surgery five months ago and I’m still a little tender and a lot weak!  Prior, I would have flipped the king size in less than 30 seconds….last night took some skill, strategy and about 73 four-letter words.  I hate being anything less than 100% and right now I’m physically rolling around 40, on a good day.

After the rant, and convining my dog that I wasn’t mad at him (he’s a sensitive little guy) I calmed down and plugged myself back into the pre-season Bengals/Colts game. Not a lot to cheer for, but hey, it’s pre-season. It’s been a crappy year with two surgeries (legs and shoulders). Heck, add knees and toes and I believe I have a song on my hands. I’ll bounce back, just not as high or fast as I’d like.


B2B Woes…

I’m speaking at a local event this week and it has forced me to research my chosen topic, even though I have spent the last 20 years in the industry. B2B marketing is a special animal and anyone that has engaged in it will tell you it’s a much more difficult and complex type of marketing than the more traditional B2C.

I belong to gr0ups and associations that tailor to marketers, but we B2B folks seem to be the ones swept into the corner…that is until we’re needed to land a multi-billion dollar sale! See, B2B marketers typically work with larger product scopes or even project-based sales. These types of sales can take months or years to complete (In that time a consumer product could run its entire life-cycle!) and demand that we “cater” to a variety of targets and decision makers. My contention is that B2B marketers don’t sell a prospect but rather entice those prospects to “commit” to a channel partner or particular rep. Our job as B2B marketers is to position ourselves as the spouse and not this week’s date!

I’m amazed at all the research around B2B that simply reinforces the fact that it is more challenging, without any roadmaps drawn for success. I’ll focus this week on both I think; we need to understand the differences between the two, but we also need to concoct some recipes for achievement!