Wow, I looked at the sports reports this morning and one ESPN writer asked “What now for Alabama”? Really? I mean, I’m a Big Ten homer but even so, I have to say that Alabama will be just fine…three championships in four years is incredible! This year they get beat by a very good Auburn team; even then it takes a last second play. Last night they lost to another good team.
In this year’s Sugar Bowl Oklahoma was a 17 point dog, Mark May predicted a 48-10 blowout by the Crimson Tide and no one outside of Norman gave them a fighting chance. So, how did this happen? Is the Earth spinning the wrong direction? Is the sky falling? No. The last time I looked, every FBS team fields scholarship athletes on both sides of the ball…the best 18-22 year old players from all across this land! Last night the Sooners were the best team on the field; they fought harder and the play-calling was near genius.
I don’t know about you, but I’m a little tired of ESPN, CBS, and the other network pundits continually talking about one conference vs. another for sports dominance, or deeming a program a failure after a loss or two. I’m a football fan and can appreciate talent no matter if they wear the Maize and Blue, Crimson and White or Scarlet and Gray. I love the game and enjoy watching these athletes perform at a level I could only dream of. No matter what trends or statistics the media focuses on, these kids come to compete – and anything can happen on the field. That’s why they play the game and why I’ll keep watching college football!
Maybe it’s because I felt like Charlie Brown when I was a kid, unpopular and doomed for failure at every turn, but I have always considered “Peanuts” my favorite comic strip. I felt a kinship to Charlie Brown in all of his escapades….from kicking a football to having an empty mailbox on Valentine’s Day. Move forward 40 or so years and I still smile when I see Snoopy, Lucy or any of the gang on a greeting card or even in Met Life commercial. So, it’s no wonder what my very favorite holiday special is – A Charlie Brown Christmas!
I watched last night, just like virtually every Christmas season for the past 45 years. The special was Charles M. Schultz’s first and most primitive animated project, but in my book the best of them all (sorry Rudolph and Frosty!). The essence is of Charlie Brown’s disdain for the commercialization of Christmas, a theme as salient today as it was in 1965 when it aired for the first time. I’m not overly religious, but I get a lump in my throat when Linus takes to the stage during the kid’s chaotic play rehearsal to explain to Charlie Brown, the true meaning of Christmas.
Today, I’m sure the political correctness police would shutter at Linus’ dissertation, but the years have given the Peanuts gang a reprieve; and I for one am very grateful!
I’ve been watching closely the battleground for the Black Friday shoppers this year and as in years past, the tactics blend into the days before and weeks after the Friday after Thanksgiving. This year we saw the inception of “Gray” Thursday (when I was a kid we called it Thanksgiving Day). Wal-Mart seemed particularly savvy with the timing of the deals starting that evening and breaking them into segments for the following Black Friday. Some doors opened at Midnight, but deals were offered at 6am, 8am and 10 am based on the product family.
This is a pretty cool move by Wal-mart, because the items I seemed to gravitate towards were being offered at their lowest prices later in the day. Do they have a bead on the American male shopper? Maybe so. I’m sure a great deal of data was behind the deal timing, and no one has more shopper data than Wal-Mart. They must have deciphered the fact that I was so full of turkey and mashed potatoes that there was no way I’m getting in line at midnight, or 6 am for that matter. Getting to the store at 10am for certain deals almost got me off the couch!
Still this year I did most of my shopping online…long before today’s Cyber Monday; I received emails from the places I most shop online at, offering deals long before today. but I will still be lurking on the Internet today to see what deals might be out there. If they’re smart, we’ll see treadmills and gym memberships go on sale today!
Well I got the news last week and it wasn’t good…Hostess, the bakers of such iconic treats like, Twinkies, Ho-Hos, Ding-Dongs, Fruit Pies, etc. is gone for good. The management blamed the unions, the unions blamed the management and the approximately 18,000 employees are out jobs just a week before Thanksgiving.
I know from running businesses that’s it’s tough, but in today’s economy it becomes almost impossible to maintain a company without compromises on both sides…which were not evident in this case.
Some savvy company, or group of companies will certainly gobble up (shameless TG reference, sorry) one or more of the brands. But I can’t help thinking this is just the beginning of a long line of once iconic brands going by the wasteside. If Hostess, a brand that rang strongest through the Great Depression and was a staple for me, my parents and their parents can disappear; who’s next?
I know the Mayan calendar says the world is ending on December 22 of this year; I don’t know how much stock I put in that, but just to be safe, I’m not starting my Christmas shopping until the 23rd!!
I hear it all the time and I too was taught the same tactics in marketing school. We need to “fight” for the customer’s attention, fight for market share, fight to get our message out….blah, blah, blah.
I can tell you from the other (consumer) side of the table, I know when someone is “fighting” for my attention. It reaks of desparation and poor execution. I don’t need you to fight for my attention….I need a partner that understands my business, my situation, my budget and my boss!
Few marketers really take time to understand their customers and prospects. How do I know this? Because I’m a customer too. Just because I’m in marketing doesn’t mean I don’t purchase…in fact I probably purchase more marketing services than the ordinary worker!
However, I’m innundated by phone, email, LinkedIn, FB, etc. by marketers trying to drive their products down my throat. Hey you! Take time to ask me about my research needs before trying to sell me a database that exceeds my total annual budget. Look at my business model before trying to sell a B2B marketer consumer leads. Ask questions, discover what I do and what I need.
I’m sorry, but 99% of your emails and messages are ignored…why? Because they are not about me…they’re about you. Switch that around and I might actually talk to you!!
Here we go again – ready to hit the road for another trade show; probably my last major one of the year. As always, we will get to the convention center thinking that we have crossed all our “T’s” and dotted every “I”, but alas something will go wrong…it always does!
I love the atmosphere at the shows, the over-the-top booths, sideshows and bustling sales people eager to make a mark. There is so much energy, hype, marketing power, etc. Being a marketing geek, I feel I’m in my element. However, the planning, the preparation, the standing up for 10-12 hours at a time and the travel all take a toll on me. Even more so lately.
I’m heading down Sunday for Orlando and Solar Power International 2012 (booth 3586 if you’re in the neighborhood), and I can assure you that while in the midst of the frenzy, while dining late with co-workers and customers and especially when we’ve torn down and are basking in the achievements of the week…I’ll feel fine!