From an early age I knew I wanted to be in marketing. My favorite TV show as a kid was Bewitched! Why? Because Darrin Stevens was living the life. He had the ultimate job as an ad exec in New York, he always drove new Camaros or Corvettes (the show was sponsored by Chevrolet) and on top of all that, he had a hot wife who could do magic!
Little did I know that the show would evenutally inspire my life’s work! Once in college, I found marketing went far beyond advertising and included research, new product development, communications and so much more. I learned I could exercise my analytical side and still have an outlet for the creative side.
Fast-forward to today – I’ve worked in marketing for years, have advanced degrees in marketing, read marketing periodicals, and marketing Websites dominate my “favorites” tab. I guess I’m what you would call a “Marketing Geek”! By the way, my new favorite show? “Mad Men” of course. Marketing inspires me and that inspiration carries over to the people I work with, my customers and my prospects.
I’m a combination of high-level strategic planning with a few parts hands-on experience. So, If you’re looking to read about how to transform your business into a “Marketing-led” organization or just enjoy reading about the field then log on and take a look….it won’t hurt!