I hear it all the time and I too was taught the same tactics in marketing school. We need to “fight” for the customer’s attention, fight for market share, fight to get our message out….blah, blah, blah.
I can tell you from the other (consumer) side of the table, I know when someone is “fighting” for my attention. It reaks of desparation and poor execution. I don’t need you to fight for my attention….I need a partner that understands my business, my situation, my budget and my boss!
Few marketers really take time to understand their customers and prospects. How do I know this? Because I’m a customer too. Just because I’m in marketing doesn’t mean I don’t purchase…in fact I probably purchase more marketing services than the ordinary worker!
However, I’m innundated by phone, email, LinkedIn, FB, etc. by marketers trying to drive their products down my throat. Hey you! Take time to ask me about my research needs before trying to sell me a database that exceeds my total annual budget. Look at my business model before trying to sell a B2B marketer consumer leads. Ask questions, discover what I do and what I need.
I’m sorry, but 99% of your emails and messages are ignored…why? Because they are not about me…they’re about you. Switch that around and I might actually talk to you!!