Monthly Archives: October 2012

This is how Elections Should Work…

OK, after the first Presidential debate, and especially after last night’s “Bicker-fest”, I have come up with a better way to choose the leader of the free world (however, I do admit I had to look away a few times last night and watch “American Dad”, just to regain some of my sanity).

If I were King of the World – This is how it would work:

  1. The parties select their candidates…nothing changes here  except, there are no campaigns, no commercials, no signs, etc.  Each candidate writes his or her plan and registered party members READ them to form their views and ideas for leadership on categories such as the economy, foreign relations, social programs, energy, land management, homeland defense, and many others.
  2. These registered party members then cast their votes for the party’s representative, based solely on the qualifications, background and plans written by the candidates.
  3. The chosen candidates from each party then fully write their plan for the next six (6) years in office. That’s it, no re-election you get ONE six-year stint to make a difference.
  4. These plans contain all the necessary information a voter would need to make a decision. Background, qualifications, who their cabinet members would be and their qualifications; along with the full six-year plan on how they will lead this once great country.
  5. Registered voters would be able to read these plans up to six months before the election and the plans would be available in a variety of formats, print, online, audio for those who cannot see.  One caveat, if you can see and can’t read….tough shit – you have no right or the proper background to vote in a leader that you and I share.
  6. On voting day you prove your registration and cast your vote.

Gone are the negative arguments, misinformation and spins that further divide an already divisive country. Gone are the massive media buys that do NOTHING for the economy. In their place are ads for products and services that re-stimulate our economy. Gone are the wasted signs, posters, placards that clutter my neighborhood and yours. Gone are the votes based on fear, humiliation and plain misinformation.

This content is solely a product of the BrandedBlogger and I approve this message!

Advertisements

Stop the Fighting….

Image

I hear it all the time and I too was taught the same  tactics in marketing school. We need to “fight” for the customer’s attention, fight for market share, fight to get our message out….blah, blah, blah.

I can tell you from the other (consumer) side of the table, I know when someone is “fighting” for my attention. It reaks of desparation and poor execution. I don’t need you to fight for my attention….I need a partner that understands my business, my situation, my budget and my boss!

Few marketers really take time to understand their customers and prospects. How do I know this? Because I’m a customer too. Just because I’m in marketing doesn’t mean I don’t purchase…in fact I probably purchase more marketing services than the ordinary worker!

However, I’m innundated by phone, email, LinkedIn, FB, etc. by marketers trying to drive their products down my throat. Hey you!  Take time to ask me about my research needs before trying to sell me a database that exceeds my total annual budget. Look at my business model before trying to sell a B2B marketer consumer leads. Ask questions, discover what I do and what I need.

I’m sorry, but 99% of your emails and messages are ignored…why?  Because they are not about me…they’re about you. Switch that around and I might actually talk to you!!